About Mint

MEET MINT

ABOUT US

Baseball has a lot in common with the game of life. For those who have the privilege to play this beautiful game, the difficult nature of baseball provides an opportunity to foster a mentality of grit and perseverance. 

Babe Ruth’s career batting average was .342. That means that 66% of the time he took the plate, he struck out. In baseball, there is a fine line between success and failure, yet our athletes are not properly educated to understand or to cope with this. But with proper guidance from parents and coaches, young men can come to develop a “progress mentality” that will serve them throughout their life.  

Every day, young talented athletes walk away from the game they once loved only because they are ill-equipped to deal with its challenges. Athletic ability and performance-driven development are pillars of Mint’s philosophy, but the heartbeat of our mission is to foster a mindset of growth and tenacity that is not only crucial for the game of baseball, but for the game of life.

We don’t need better athletes. We need better competitors.

“A healthy sense of belonging, a beautiful image of themselves and a bucket of confidence is maybe the greatest gift we can give our youth”
– JOHN AUSTIN EMMONS

MEET

JOHN-AUSTIN EMMONS

As a former professional baseball player, I know the power that a negative mindset can have all too well. The lack of a strong positive mentality can be, as I’ll be the first to say, career-ending. With an extensive background in coaching, from youth athletes to Fortune 500 CEOs, I empower individuals of all ages to live their best lives and play their best games.

I help develop positive self-image and self-worth to push people to become the best versions of themselves. The fear of messing up, letting down teammates and parents, or striking out is powerful. Fear is the very thing that limited my career, along with many other athletes, like me, who were athletically gifted but lacked the proper mentality to persevere.

Today, I help advance the on-field performance of athletes through age/position-specific workouts, mental skill development, and 1-on-1 consulting. Athletic ability and performance-driven development are pillars of Mint’s philosophy, but the heartbeat of our mission is to foster a mindset of growth and tenacity that is not only crucial for the game of baseball, but for the game of life

Before they decided to play baseball, I had been out of the game for over 15 years. I was a physically gifted player but I was never able to develop the right mindset or to see my life as anything other than a baseball player. As a result, when my career ended earlier than expected, I ran from the game. I hid from it. When I was ultimately pulled back by my two boys, I noticed that much remained the same. I saw the shortcomings within baseball. I saw countless young men going through the same process that I had gone through almost two decades ago.

As a father of two, I understand the unique challenges that athletes face. Failing, coming up short, letting down your team or your coaches – these are all powerful negative thoughts that can warp a young man’s view of the game…and of themself. I aim to teach Mint Academy students the same things I teach my sons and my players: that they are valuable, that their goals and aspirations have meanings, and that they become the player of their dreams by formulating and practicing a positive mentality. It is not only an empowering approach to the game of baseball, but to the game of life as well.

OFF THE FEILD

Family Life

Living day-to-day with a Mint Mindset is not just something I preach, but something I practice. I have strived to live by the very methods that I help my clients to develop, and the Emmons family is run by the principles that I teach to others. 

For years, my wife Jessica and I have ran multiple businesses that all aim to help those around us. A CrossFit gym that strives to break away from the current, flawed fitness model we see so prevalent in America. A program for mothers that serves as both a means of physical self-improvement, but also solidarity with other strong females. A nutrition and health company that endeavors to make people feel happier by means of helping them become healthier. A baseball facility that gives budding athletes the tools they need to become bigger, faster, and stronger.

We have two boys who encourage us to be better everyday. They are extremely active  and naturally gravitate towards sports. I preach to them the same things I preach to the young men I work with. To compete for the things you love.  

PARENTS: THE CAR RIDE HOME

Every parent wants what is best for their kid, but it can be easy for us to forget two important aspects of baseball.

COACHES: THE DUGOUT

John Wooden once said, “A good coach can change a game. A great coach can change a life.” It’s easy to lose sight of the incredible influence that we as coaches have in a young athlete’s life.

PLAYERS: THE BATTER’S BOX

Players, if anyone ever tells you that you can’t be the hardest working kid in the room while having the most fun…they’re wrong.

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